We are excited to share some incredible news that marks a significant milestone in our ongoing journey to advance lifesaving medical breakthroughs. Our partner, Our Blood Institute, successfully enrolled 839 research participants in the month of October bringing them to more than 25,000 participants in their research registry! 🚀 This achievement is a testament to the power of collaboration, dedication, and the unwavering commitment of our partners and participants alike.

A Partnership Built on Purpose

Our collaboration with Our Blood Institute this year has been nothing short of extraordinary. Together, we’ve harnessed the potential of altruistic donors who are not just willing to give blood but are also eager to contribute to groundbreaking research. This dual purpose—saving lives today and shaping the healthcare of tomorrow—has been the driving force behind our joint efforts.

The success of this initiative reflects the seamless integration of our software solutions with OBI’s operations. With BioLinked’s intuitive participant and partner portals, we’ve empowered their team to understand donor behavior better, enhance recruitment strategies and most importantly, connect willing donors with vital research opportunities.

Scaling Success: A Blueprint for the Future

The success of this partnership is not just a cause for celebration but also a blueprint for what’s possible. We are excited to extend this model to other blood center partners looking to replicate these amazing results.

Here are some of the key takeaways from OBI’s success as a case study:

1.    OBI added a question to their donor questionnaire. This automated addition set the call to action at the forefront of the donor experience and established the research registry marketing funnel right away.

2.    Every ‘Yes to Research’ donor is added to an email audience and with strategic audience management, they are guided through the marketing funnel with the goal of registry enrolment defined for conversion.

3.    Once they enroll as a BioLinked participant, they are welcomed into the program and are then served by the blood center as both a donor and a research participant.

4.    Communications are segmented by their place in the conversion funnel. If they haven’t taken action to enroll as a participant, they will continue to receive drip communications until they either enroll or unsubscribe.

5.    Ongoing audience management enables OBI to provide a more tailored communications experience for their donors and participants while ensuring the integrity of their main blood collection marketing campaigns.

Using this strategy, OBI is positioned to continue to build their research registry and steward their collective audiences in the most fruitful way. We couldn’t be prouder of their success.

Join the Movement

To our current and future partners: let’s continue this momentum. By leveraging BioLinked’s innovative solutions, we can help your center build thriving research registries, enhancing your role in advancing medical research while providing additional revenue streams.

Contact us today to explore the possibilities and start making a difference in the lives of many.